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Index/Startups & Founders/The eCommerce Maven Podcast
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How to Handle the Ups and Downs of eCommerce

The eCommerce Maven Podcast · 2026-03-22 · 26 min

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Episode notes

Running an eCommerce business can feel like an emotional rollercoaster. In this episode, I’m answering a listener question about how to handle the ups and downs of eCommerce and sharing practical advice for staying grounded through the volatility of online business. I talk about why eCommerce feels so intense, how to separate normal fluctuations from real business problems, and what to do when sales dip or spike. I also share ways to build more stability into your business through better forecasting, financial planning, channel diversification, and founder self-management. If you’ve been feeling stretched by the unpredictability of eCommerce, this episode will help you navigate the highs and lows with more perspective and resilience. Read the full show notes here: Explore my goal setting course here: Follow me on Instagram here: Book a coaching session:

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