The eCom Ops Podcast · 2025-10-27 · 32 min
The New SMB Growth Playbook with Mark Girvan Mark Girvan is the Chief Revenue Officer at Cin7 , a global SaaS company helping SMBs connect inventory, orders, and fulfillment across every sales channel. With over 20 years of experience in SaaS and business growth, including a leadership role at FreshBooks , Mark has a proven record of helping businesses scale sustainably through smart systems and data-driven operations. The No.1 eCom Operations hack: “You get into this trap of revenue being the only thing that you care about… but it’s actually margin and what you can take out of the business that makes a business profitable over time.” You Will Learn: Why revenue ≠ profit (and how to fix it) How to unify operations without bloated ERPs The practical role of AI as an SMB co-pilot How omnichannel protects you from volatility Why automation must serve workflows, not features Show Notes: (00:01:52) Who is Mark Girvan?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Slow Decisions Are Killing Your eCommerce Business - Alex Pospekhov85 / 100
From Views to Sales: The Shoppable Video Playbook with Eitan Koter54 / 100
When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman48 / 100
Your Best Creative Is Killing Your Conversion with Aaron Smedley60 / 100
How to Build a Product Business Without Owning the Factory - Jen Millard
