Greatest Hits: Where do Brands Turn Wrong & How to Get It Right with Liz Stack

Episode notes

Where do Brands Turn Wrong & How to Get It Right with Liz Stack Liz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events. Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv. The No.1 eCom Operations hack Your SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.

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