The eCom Ops Podcast · 2024-12-06 · 32 min
Are Video Commerce & Shoppable Videos the Next Greatest Thing? Eitan Koter is the Co-Founder and co-CEO of Vimmi, a video commerce SaaS company helping brands accelerate sales through shoppable videos. With over 20 years of experience in startups, public companies, and even a NASDAQ IPO, Eitan is a thought leader in digital marketing, video commerce, and startup strategies. Vimmi is a leading video commerce platform that helps brands and retailers turn passive viewers into active buyers through shoppable videos. With seamless integration across major platforms like TikTok, YouTube, Instagram, and Amazon, Vimmi empowers businesses to boost conversions and engage customers where they spend their time. The No.1 eCom Operations hack Spend time on creating content! Create a list of customer pains or try to provide solutions around a specific topic and create content that is very, very targeted to the specific stage that you are on a marketing funnel. You Will Learn How shoppable videos can enhance the customer experience and boost conversion rates. Best practices for starting with video content, even if you're not comfortable in front of a camera.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Slow Decisions Are Killing Your eCommerce Business - Alex Pospekhov85 / 100
From Views to Sales: The Shoppable Video Playbook with Eitan Koter54 / 100
When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman48 / 100
Your Best Creative Is Killing Your Conversion with Aaron Smedley60 / 100
How to Build a Product Business Without Owning the Factory - Jen Millard
