The Digital Agency Growth Podcast · 2026-04-30 · 44 min
Most agency owners treat legal as a tax - a slow, expensive speed bump between the handshake and the kickoff. Sharon Toerek thinks that's exactly backwards. Sharon is a marketing and intellectual property attorney who has spent over a decade working exclusively with independent agencies through her firm Torek Law, which operates in the agency world as Legal + Creative. In this episode, she breaks down how agencies leave real money on the table by treating contracts as admin rather than leverage - and what to do instead. We get into payment terms buried in enterprise agreements that silently stretch 60 days into 90, exclusivity clauses that punish agencies for the specialization clients hired them for, and the IP transfer timing that gives agencies more power than they realize. Sharon also makes the case for why having your own MSA matters even when the big brands will never sign it - and why deals almost never blow up when agencies push back at the contract stage.
Robert Patin on Pricing Math, AI Workflows, and the Race to Become a Software-Powered Agency70 / 100
How to Win the Pitches That Matter Most - Grant C. Gooding
Mandi Ellefson on Offer Innovation, Agency Growth Stages, and Working Smarter
Balancing biz dev and ownership, scaling w/ partnerships, and hiring for soft skills - Adam Yaeger
How to Win Big Agency Deals Without the RFP - Chris Rose