
The Digital Agency Growth Podcast · 2026-04-16 · 34 min
Referrals already work for your agency but you've never optimized them... Get our free 30-minute video crash course - learn how to turn referrals from reactive and random to proactive and systematic. - Most agencies lose pitches before they walk in the room. Here's why - and what to do about it. Grant Gooding, founder of Proof Positioning, has helped agencies win high-stakes pitches using neuroscience, decision physiology, and a research process built on an FBI interrogation technique. The insights are counterintuitive and the results speak for themselves.