The Digital Agency Growth Podcast · 2026-03-19 · 42 min
Referrals already work for your agency, but you've never optimized them. Go here to get our 30-minute video crash course on how to turn referrals from reactive and random to proactive and systematic: - Adam Yaeger built Llama Lead Gen from solo freelancer to 17-person embedded growth agency over eight years. In this episode, he breaks down what actually drove that growth - and what didn't. We get into why he put branding on the back burner early (and why that was the right call), the hiring mistake that cost him a client relationship, and why soft skills matter more in the age of AI, not less. On the biz dev side, Adam shares what's worked for Llama Lead Gen - SEO, Clutch, referrals - and why cold outreach mostly didn't. Plus a few partnership stories, including what happens when white labeling goes sideways. We also dig into GEO (Generative Engine Optimization) and why Reddit has quietly become one of the more interesting paid channels for B2B.
Robert Patin on Pricing Math, AI Workflows, and the Race to Become a Software-Powered Agency70 / 100
Turning Legal Into an Agency Profit Center - Sharon Toerek
How to Win the Pitches That Matter Most - Grant C. Gooding
Mandi Ellefson on Offer Innovation, Agency Growth Stages, and Working Smarter
How to Win Big Agency Deals Without the RFP - Chris Rose