The Curiosity Current: A Market Research Podcast · 2025-08-05 · 41 min
In this fascinating episode of The Curiosity Current, hosts Stephanie and Matt explore the powerful social dynamics of sports fandom with Ben Valenta, SVP of Strategy at Fox Sports and co-author of "Fans Have More Friends." Discover why fandom is about more than just watching games, how sports create lasting social bonds, and why engaged sports fans are consistently the most active consumers across all media. Whether you're a marketer seeking to understand consumer behavior or curious about the science behind fan communities, this conversation reveals how sports fandom signals deeper social engagement and delivers surprising insights about human connection. Learn why the biggest sports fans aren't just passionate about games - they're more engaged in every aspect of society.
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