The bystander problem in market research with Brooke Reavey

Episode notes

In this episode of The Curiosity Current, Stephanie and Molly are joined by Brooke Reavey, Professor of Marketing at Dominican University and founder of the Marketing Research Competition. They discuss the growing disconnect between academic training and real-world experience in market research, and why breaking into the field is becoming increasingly difficult. Brooke introduces the idea of a “bystander problem” in the industry, where companies assume someone else will take responsibility for training the next generation. As internships and entry-level roles decline due to automation and structural shifts, students are being pushed toward expensive degrees without gaining the hands-on experience needed to succeed. The conversation explores what is lost when practical training disappears, including diversity of thought and long-term innovation. Brooke also explains why foundational learning still matters and why overreliance on AI can weaken critical thinking. The episode closes with a look at solutions, including apprenticeship models, industry accountability, and the role of initiatives like the Marketing Research Competition in bridging the gap.