The art and science of innovation: Why mixed methods drive better results

Episode notes

In this illuminating episode of the Curiosity Current, hosts Matt and Stephanie sit down with Louisea Hudson, Principal Customer Researcher at Amazon, to explore the powerful intersection of neurodivergent thinking and market research. Discover how mixed-method approaches, diverse perspectives, and inclusive research practices can transform the insights industry. Whether you're a seasoned researcher or just starting your career, learn why embracing different cognitive styles is a superpower in research, how to effectively combine qualitative and quantitative methodologies, and why making research more accessible benefits everyone. Plus, get practical advice on leveraging AI as a research companion while maintaining the human element in customer insights.