From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

Episode notes

Join hosts Matt and Stephanie as they sit down with Don DeVeaux, Professor of Practice at Michigan State University's MSMR program, to explore the evolving landscape of market research education and talent development. With over three decades of experience spanning General Motors, GfK, and academia, Don shares invaluable insights on preparing the next generation of researchers, navigating the AI revolution, and the enduring importance of human skills in insights work. Whether you're a seasoned researcher, hiring manager, or considering a career in insights, this episode offers a fascinating look at how academic institutions and industry partners are collaborating to shape tomorrow's research leaders.