The Curiosity Current: A Market Research Podcast · 2025-06-24 · 45 min
In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Kim Duncan, Head of Consumer Insights at Givaudan, to explore FlavorFinders - a groundbreaking segmentation framework that's redefining how brands understand and innovate around flavor preferences. From challenging traditional demographic-based approaches to revealing surprising insights about risk tolerance and flavor adoption, this conversation unpacks how behavioral and emotional dimensions shape consumer taste. Whether you're a researcher looking to enhance your segmentation strategies or a brand innovator seeking fresh perspectives on product development, discover how FlavorFinders' decade of behavioral research is helping create more targeted, successful flavor innovations in today's fast-moving food and beverage market.
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