The CTO Show with Mehmet Gonullu · 2026-06-26 · 41 min
In this episode of The CTO Show with Mehmet, Mehmet sits down with Ahmed Sameh, CMO at Fortis. Ahmed brings a fintech and B2B marketing view on how SMEs are changing the way they run daily operations. The conversation reframes POS as more than a payment terminal. For small businesses, the real constraint is not accepting cards, it is connecting payments, inventory, customer data, loyalty, invoicing, reporting, and AI into one operational system. Ahmed explains why adding more tools often creates more manual work, more blind spots, and weaker decisions. If you are building, investing in, or operating in fintech, SME software, retail technology, or AI-enabled business operations, this conversation shows why the transaction layer is becoming the control point for business intelligence. About the Guest Ahmed Sameh is the CMO at Fortis, a software company focused on helping SMEs manage payments and day-to-day operations. Ahmed has more than 14 years of marketing experience, mainly across B2B and fintech. His background includes work connected to Tap Payments, Mastercard, FAB, and startup launches in the region.
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