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Index/Leadership/The Courageous Leaders Podcast
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Why It's Okay to Upset People When You Lead | Joanna Howes

The Courageous Leaders Podcast · 2026-06-25 · 5 min

0:00--:--

Key moments - from our scoring

Substance score

16 / 100

Five dimensions, 20 points each

Insight Density5 / 20
Originality4 / 20
Guest Caliber2 / 20
Specificity & Evidence3 / 20
Conversational Craft2 / 20

This solo episode tackles the leadership paradox where well-intentioned avoidance becomes the primary blocker of organizational performance. Joanna Howes challenges the assumption that upsetting people is inherently bad, reframing emotional reactions as necessary for human development and learning. The core insight is that leaders often practice mind-reading - projecting how someone might react - and deny people the agency and resilience they actually possess. She shares a personal example of receiving tough feedback that initially upset her for two weeks but ultimately drove significant growth, arguing that the manager's willingness to deliver it despite her potential reaction was an act of courage that benefited her entire team.

The episode provides actionable techniques for feedback delivery: using "I've noticed" framing instead of "you did," maintaining physical presence and eye contact when someone becomes emotional, and giving people space to process rather than backtracking when discomfort arises. Howes emphasizes that staying present with someone's emotion - whether tears or anger - is what allows them to actually hear and integrate feedback. This is essential listening for anyone in a management role who has delayed difficult conversations or who tends to soften messages to avoid discomfort.

Key takeaways

  • →Avoidance of difficult feedback is the primary performance killer in organizations, and leaders must shift from protecting people's feelings to giving them opportunities to learn emotional resilience.
  • →Use perspective-based feedback language like "I've noticed" rather than accusatory "you" statements to create conversation instead of confrontation.
  • →Maintain calm physical presence - eye contact, forward body language, staying put - when someone becomes upset, as leaving them emotionally isolated prevents them from processing and hearing your message.
  • →Never backtrack or soften your message once delivered, as this confuses the recipient and undermines the feedback's validity and impact.
  • →People need the experience of being upset and processing that emotion to develop emotional maturity; protecting them from this denies them critical growth opportunities.

Topics in this episode

Performance managementemotional resiliencedifficult conversationsFeedback deliveryEmotional avoidance in leadershipMind-reading biasBody language in feedbackPerspective-based communicationLeadership courageEmotional maturity

Questions this episode answers

How should a leader give difficult feedback without making it sound like an attack?

Frame feedback from your own perspective using language like "I've noticed" or "I'd like to understand why" rather than accusatory "you did this" statements. This opens a conversation rather than creating a defensive reaction.

What should you do if someone starts crying or getting angry during a difficult conversation?

Stay calm and present with them - maintain eye contact, keep your body language forward, and acknowledge their emotion by saying things like "I know this is hard" while asking if they need a break or support to understand what needs to change.

Is it okay to pause a difficult feedback conversation if the person becomes too upset?

Yes - it's completely appropriate to suggest taking a break and reconvening in an hour or so, as people don't listen well when highly emotional, but when they return they're often ready to genuinely hear and process your message.

Why do leaders avoid giving difficult feedback?

Leaders engage in mind-reading, projecting how they think someone will react and then taking away credit for that person's resilience and ability to handle their own emotions, making the avoidance ultimately about the leader's discomfort rather than what's best for the other person.

What happens if a leader backtracks or softens their feedback message after someone gets upset?

Backtracking confuses the recipient and undermines the validity of the feedback, so staying calm, consistent, and present with your original message is essential for the other person to actually integrate what you're communicating.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

5 / 20

The episode covers a single, well-worn leadership idea - don't avoid difficult conversations - and restates it repeatedly with minor variations. The only semi-actionable tips (use 'I've noticed' language, hold eye contact, offer a break) are standard feedback-training content a practitioner would already know.

avoidance is the biggest killer of performance we currently have in companies
it's also brilliant procrastination strategy. And it also keeps you safe. And ultimately what you're doing is you're making it about you

Originality

4 / 20

The reframe of avoidance as self-serving ('making it about you') is a mildly interesting angle, but the broader argument - leaders must give hard feedback - is ubiquitous coaching content with no contrarian evidence or first-principles reasoning offered.

we do a lot of mind reading as human beings
avoidance is the biggest killer of performance

Guest Caliber

2 / 20

This is a solo monologue by the host; there is no guest at all. The host's only cited credential is a vague anecdote from working 'in an agency,' with no indication of organisational scale, seniority, or measurable impact.

I Remember, uh, when I worked in an agency, I was given some really tough feedback
which is why I'm so passionate about, we've got to stop worrying about upsetting people

Specificity & Evidence

3 / 20

The episode contains a single personal anecdote with no named company, role, or measurable outcome beyond 'about two weeks' of being upset. There are zero data points, case studies, or cited sources to support any of the claims made.

I was upset for about two weeks and I was furious with the bosses at the time
I've done these conversations and the person in front of me has started crying

Conversational Craft

2 / 20

This is a five-minute solo monologue with no guest, no interviewer follow-up, and no opportunity for challenge or pushback. The format eliminates any possibility of conversational craft by design.

I'm recording this episode because I really want to get a message out
So let's give people more credit

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

upset16back7keep5away5change4feedback4upsetting4leaders4stay4support4blah4human3emotions3mind3react3taking3

Episode notes

Why is avoidance the biggest killer of performance in teams? In this solo episode of The Courageous Leaders Podcast, I explain why it’s okay to upset people, and why giving honest feedback without fear is a skill every leader needs. Most leaders tiptoe around their teams, scared of upsetting someone. But avoiding hard conversations doesn’t protect people, it holds them back. I share why we waste so much energy “mind reading” how others will react, how that robs them of the chance to grow, and how to deliver tough feedback while staying calm, present, and human, even when someone gets upset. What We Cover: 00:00 Why it's okay to upset people 00:40 You can't control how someone reacts (the "mind reading" trap) 01:30 Why avoiding it is really about protecting yourself 02:00 My personal story: the feedback that changed everything 02:55 How to give feedback without it feeling like an attack 03:25 How to stay present when someone cries or gets angry 04:19 Why backtracking is the worst thing you can do 04:38 Show up for them, even when it's uncomfortable Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode.

Full transcript

5 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: I'm recording this episode because I really want to get a message out that it is okay to upset people. I know that might make you go, what? Why? Hang on a minute. I don't want to be a type of person, upset someone. But the problem we've got is avoidance is the biggest killer of performance we currently have in companies. It's recognizing that we're human beings, we have emotions and we will get upset. But if we keep tiptoeing around people because we're so scared to upset anyone, we're holding all of us back, back. Also, we need to learn as humans how to be upset. It's okay to be upset. And if we don't get that experience to do it, the older we get and if we haven't been upset, it's going to get harder. So as a leader, if the thing of I don't want to upset them is the thing that's stopping you, you really need to change that frame of mind. Remember that you cannot be responsible for how someone chooses to react. You might in your mind think how they're going to react. We do a lot of mind reading as human beings. You, you might play out maybe how you think you'd react in this situation on them. But what we actually end up doing is taking away a lot of credit for the person that maybe we need to give this feedback to or performance review to. We take away the credit that they actually might be able to handle it and they might actually know how to manage their emotions. And on the other hand, if they don't and they freak out and they get really upset, they kind of need to do that to know there is work to be done in learning how to manage their emotions. We've got to give people a chance to learn how to express themselves. And if you keep avoiding it because you're worried you're taking that away from them, it's also brilliant procrastination strategy. And it also keeps you safe. And ultimately what you're doing is you're making it about you. You're not making it about how you're going to help this other person and you're then taking away their rights to know that there's something they need to know, all because you're scared or worried about upsetting them. So let's give people more credit and let's be leaders who can actually show up and be present with someone when they do get upset. As I said, it's Norma. It kind of be weird if we didn't. So this happened to me. I Remember, uh, when I worked in an agency, I was given some really tough feedback and I got really upset. I'm not actually someone who shows emotion all the time, but I was really upset and I was actually holding back tears on the train home. Now I just needed to process that emotion. I was upset for about two weeks and I was furious with the bosses at the time, but I needed to process that and do that for my own growth. And then it wasn't that much time where I could actually look back and go, it was right what they said. And it gave me the wake up call that I needed, you know, the courage to give me that feedback because they were worried about upsetting me. I would have lost so much opportunity for growth and also for the people around me in my team would have suffered too, because I wouldn't have been able to change and grow in myself. So I've experienced this firsthand, which is why I'm so passionate about, we've got to stop worrying about upsetting people now. There's some tips in how to help you when you're giving someone feedback. Instead of saying, you, you did this, you said this. Do it from your perspective. I've noticed. I'd like to understand why you said this in the meeting. This is less attacky and it's more just from your perspective. And then can open up from the other person's point of view, an opportunity to share their perspective. So it's more of a conversation than an attack. The other key thing is getting comfortable with yourself to just stay present. So I've done these conversations and the person in front of me has started crying. And I've also had it where someone's. The emotion's been anger. Because upset can be anger or tears. It can go either way. The key is to still hold eye contact, stay nice and calm, keep your body language forward with them. Don't naturally go, uh, your body will probably want to pull away and sit back. But, uh, what you're doing is then leaving that person out on the lurch on their own. They need to see you're still with them. And it's absolutely fine to say, I know this is hard. I know this is painful to hear. Do you want to take a minute? Can I help in a way? Is there anything I can do to make this clear or support you in the understanding of what needs to change, Change. But just saying, I know this is hard being human with them and then also being okay to say, look, do you want to take a bit of time and should we get back on a call in about an hour. I've done that many times. And they come back on the call and they're ready to talk and they're ready to really hear what you've got to say. Because again, when someone gets quite upset, they don't listen as well. So don't feel. Then you just keep talking because you're uncomfortable, blah blah blah blah. And also, don't start backtracking because they've got upset. Oh no, I didn't mean it like this. That's the worst thing you can do as well, because it just confuses the person. Just stay really present, really calm. Stay with them, respect them, acknowledge what they're going through and give them the space and the support that they need. Don't make it about you and what you can and can't handle. As a leader, you need to be able to show up for the person in front of you, however uncomfortable it is for you. So let's remove this fear of upsetting people and start doing what's right for people in helping them grow. Thank you. If you've been enjoying the Courageous Leaders podcast, we'd love it if you'd subscribe to our YouTube channel. Your support helps us keep creating quality content and reaching more leaders like you who are ready to grow and make a real impact. We fund this podcast ourselves so every subscription truly makes a difference and allows us to support courageous leaders like you. Thank you for being part of the journey.

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