The Content Brief · 2025-08-27 · 44 min
This week's briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought. Then we'll preview the latest Orbit Media Blogger Survey (releasing on August 28) with Andy Crestodina, which reveals what's really working (and not working) in blogging today. You'll hear: Krista Mollion's critique of "copy-and-paste culture" and why it signals a deeper critical thinking problem. Lindsay Tjepkema and Ian Faison discuss the lesson behind the creation of 7,000 white papers and what it says about chasing quantity over value. How creative approaches to podcasting can help businesses stand out from the usual corporate formats. Andy Crestodina's highlights from the 2025 Blogger Survey: what strategies deliver results, how AI is being used effectively, and more! Full show notes with links -
Giving New Words a Try, More Issues with AI48 / 100
Are We Asking the Right Questions About Our Content?
The Next Episode is October 8th
Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
Are We Drowning in Our Own Marketing Language?