The CMO Show · 2026-06-11 · 36 min
Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time and what it actually takes to make it work. Across financial services, education and global enterprise, one message is clear: AI is accelerating everything, but real transformation still takes time, structure and serious organisational change. This episode cuts through the hype to show what that looks like in practice. Arpan Saha, Chief Digital Officer at Nippon India Mutual Fund, shares how his team is rethinking customer experience in a market of more than a billion people. By benchmarking against e-commerce leaders, they're simplifying investing, using AI and data to create more intuitive, personalised and accessible journeys at scale. It's a powerful example of what happens when you design for real customer behaviour, not industry convention. At RMIT, Darren Boyle unpacks a six-year transformation focused on moving beyond legacy systems to deliver more dynamic, personalised experiences. But his key insight is that this isn't just about technology .
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