The CMO Show · 2026-04-02 · 34 min
Want to know why marketers need to stop trying to keep up with AI? How about what they should focus on? In this episode , Cameron Partridge , the Australian growth leader who helped scale Invisible Technologies into a $2 billion unicorn , talks staying focused in the AI noise. Across brand crede ntia li sation t he death of channel specialists , the rise of systems thinkers, and the danger of chasing shiny tools, the new Humanforce growth officer shares a simple message: GenAI hasn't changed the fundamentals of marketing. It's just made the m harder. From working with Google, M eta and Microsoft , Cameron has witnessed the industry evolve at breakneck speed. We can now create more content than ever , but standing out requires sharper thinking, deeper focus, and an unshakeable commitment to consistency and trust. Unicorns aren't built on noise; they're built on discipline. If you want the truth about AI, growth and the future of marketing roles, this episode is your blueprint. This episode is
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