The CMO Podcast · 2026-03-11 · 55 min
If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok’s business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom NationThe Partnership Economy · on Digital marketing87 / 100
How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
E-Grocery Just Surged 28% And Regional Grocers Should Look to Sweden | Fast Five ShortsRetail Fast Five · on Walmart78 / 100
Retail’s Mid-Year Report Card With Ethan Chernofsky of Placer.ai | Ask An ExpertOmni Talk Retail · on Walmart75 / 100
Pipeline Gives Permission to Invest Big on Brand with Jennifer JohnsonThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer74 / 100
EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan DunnAlways Be Testing · on Walmart74 / 100
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty78 / 100Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong63 / 100Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans61 / 100Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health61 / 100Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit80 / 100