Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

Episode notes

We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads. Jim’s guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company . Founded in 1905, Red Wing has built a legacy as America’s iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company. Dave oversees Red Wing’s global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications.