How CMOs Use Zero-Click Content to Win the Feed

Episode notes

In this episode of The CMO Podcast, Lucas and Luna unpack the rise of zero-click content - posts on LinkedIn, Instagram, and X that deliver value entirely within the platform, with no link to click. Lucas explains why engagement metrics favor walled-garden content and cites a 2026 Edelman study showing a 40% lift in brand recall for zero-click posts. Luna pushes back on lead gen concerns, and they walk through how HubSpot's 'Marketing Grader' carousel series drove 2 million impressions without a single outbound link. They also discuss the strategic trade-off: brand awareness today versus direct attribution tomorrow, and how CMOs are restructuring reporting to reflect earned attention. Practical, data-backed, and grounded in real campaign results. #ZeroClickContent #SocialMediaStrategy #LinkedIn #Instagram #XMarketing #ContentMarketing #BrandRecall #EngagementMetrics #HubSpot #Edelman #WalledGarden #Attribution #CMO #MarketingLeadership #FexingoBusiness #BusinessPodcast #TheCMOPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

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