#51: The Promises We Make - Maintaining an Employer Brand Through Times of Change - Employer branding - The Changing State of Talent Acquisition

Topics in this episode

Employer branding Talent acquisition Employer brand human resources talent brand

Episode notes

This week we welcome Gretchen Huestis to the podcast. Passionate about human potential and purpose-led change, Gretchen has more than 20 years of experience as a management consultant and holder of senior HR leadership roles. She honed her skills at Towers Perrin, Pitney Bowes, SABMiller, and HSBC before assuming her current position at Siegel+Gale, where she serves at Group Director of Brand-led Change. Topics include: building bridges between HR and marketing, the persistence of silos within an organization, aligning an EVP with an organization’s wider purpose, the concept of brand champions, how to identify and nurture brand champions, the intersection of brand understanding and brand passion, “wild cards” vs “spectators,” and the importance of maintaining promises to employees in times of change. Gretchen Heustis Group Director of Brand-led Change, Siegel+Gale LinkedIn Times May Be Changing, But the Promises You Make to Employees Never Should

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