#36: Finding Your North Star - How Strong Brands Guide Business Decisions, From Product Design to Talent Acquisition

Episode notes

This week we welcome Lindsay Pedersen to the podcast. Lindsay spent her early career as a brand manager at Clorox before starting her own brand strategy consulting firm, Ironclad Brand Strategy. Her recent book, “Forging an Ironclad Brand: A Leader’s Guide” provides an accessible overview of what branding is (and isn’t) and offers a multitude of real world examples to demonstrate how strong brands help businesses make better decisions - from product design, to customer experience, to talent acquisition.

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