#28: Farewell 2020 - Reflections on Growing a Business During a Pandemic & Our Expectations of the Year Ahead

Episode notes

In our final episode of 2020, we are guest-free and share our reflections on Change State’s second year in business, the lessons we learned along the way, and the topics and trends we’ll be watching as we look ahead to the new year. Topics include: Change State’s growth during a pandemic year, the value of founder-created content for organic business growth, the challenges of starting a content engine from scratch, our approach to hiring our first employee(s), soft vs. hard skills in making hiring decisions, the difficulty of writing high quality job descriptions, the meaning of company culture in start-ups with minimal headcount, the pros and cons of the gig economy, the bane of Powerpoint presentations, the economic ripple of effects of remote workforces, and employer branding for cities.

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