The CFO Playbook · 2024-06-27 · 48 min
What do a retail powerhouse, a manufacturing giant, and a financial services titan have in common? According to our guest Helen Ashton, it’s the universal value of cross-sector experience. In conversation with David McClelland, Helen shares her fascinating journey through multiple industries, emphasising how diverse roles have armed her with unique insights and essential relationship-building skills. A finance leader with over 30 years of dynamic experience, Helen's expertise is a masterclass on leveraging core finance skills to adapt and thrive in new environments. She shares the common challenges finance leaders encounter and the strategic importance of honing influencing skills to drive business success. From spearheading technological innovations to nurturing a young, diverse team, Helen’s time as CFO at online fashion giant ASOS is a testament to truly visionary leadership. This episode also explores how innovative hiring practices and open-minded recruitment can enhance finance teams, fostering a rich pool of future talent ready to take on CFO roles in the future.
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Leading Finance Through Hypergrowth with Roy Hefer72 / 100
The Rise Of The Advisory CFO with Sara Daw64 / 100
The CFO Playbook: What Corporate CFOs Can Learn from Amnesty International70 / 100
The Black Swan CFO: Planning for What You Can't Predict69 / 100
The CFO as Storyteller: Why Numbers Alone Aren’t Enough80 / 100
