The Cashflow Show · 2025-10-31 · 16 min
Episode Summary Host Clayton M. Coke interviews Craig Carson, Managing Director of Barratt London, on how London’s housing crunch is stalling Gen Z life goals and what developers are doing to help. From 40% delaying marriage/kids to deposit matches and new-build perks, discover Barratt’s “Step on the Ladder” campaign and practical paths to ownership. Ideal for first-time buyers, renters, and property professionals. Chapters [00:00] Intro & Barratt London Overview [00:29] 40+ Years, 50K Homes, TfL Partnerships [00:57] 36% Young Adults Held Back by No Home [01:26] Gen Z Delays & “Step on the Ladder” Campaign [02:21] London Land Squeeze & Lifestyle Shifts [03:45] 29% Don’t Know How to Start Buying [04:37] Cutting Through Negative Property Press [05:05] Key Worker Deposits, Deposit Unlock, 5% Match [06:50] Shared Ownership & Lifetime ISA (£1K Bonus) [08:17] New-Build vs.
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