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Index/Startups & Founders/The Cashflow Show
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How CashBlack & Afrofiliate Are Turning Everyday Spending Into Black Wealth - Matthew Addai CEO

The Cashflow Show · 2025-12-09 · 16 min

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Episode notes

Episode Summary What if every online purchase at a Black-owned business put cash back in your pocket - and doubled donations to charity? Matthew Addai, co-founder of Cash Black and Afrofiliate, reveals how three brothers turned a 2020 lockdown idea into the UK’s first cashback platform + affiliate network exclusively for Black-owned brands. Discover the AI-powered browser extension, real-life cashback events, and why “just talk to us” is the simplest way investors can unlock this £multi-billion opportunity.

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