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Design a Life of Freedom, Not Obligation, with Penelope Jane Smith

The Cash Flow CFO Podcast · 2025-06-16 · 41 min

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Penelope Jane Smith, a financial freedom mentor for women entrepreneurs, shares her personal transformation from losing everything in the 2008 real estate crash to building multiple seven-figure income while working only 25-30 hours per week. After losing her properties, home, and going bankrupt, she attended a $50,000 mastermind on Richard Branson's Necker Island where she conceptualized her mission to help individual entrepreneurs shift their personal economies to abundance. She critiques the male-dominated financial advisory industry (86% male advisors, 97% of people near retirement underfunded per Bloomberg) and the fact that 98% of active money managers underperform the market after fees. Penelope's approach differs fundamentally from traditional wealth planning: rather than focusing on age, diversification, and expense ratios, she teaches the "PI > E" formula (Passive Income greater than Expenses). Her three-step methodology involves creating a detailed financial freedom vision with specific numbers, buying assets (stocks, real estate, crypto, businesses), and creating semi-passive income streams through intellectual property licensing, membership programs, or affiliate marketing. She emphasizes that business owners need to shift focus from top-line revenue to profit and asset-building outside the business.

Key takeaways

  • →The financial freedom formula PI > E (Passive Income exceeds Expenses) allows people to achieve freedom in less time than traditional approaches that focus on age, debt payoff, or becoming a millionaire.
  • →Women entrepreneurs need specialized financial guidance because traditional financial advisory is dominated by older male advisors with inherent gender bias, resulting in women having less retirement money that must last longer.
  • →Building assets through multiple streams - buying existing assets (real estate, stocks, crypto) and creating new income streams (licensing IP, membership programs) - compounds wealth faster than relying solely on business revenue.
  • →Cash flow management is a learnable system that prevents financial crisis and provides visibility three months ahead, fundamentally changing how business owners operate from reactive scrambling to proactive planning.
  • →The "golden goose" framework means building assets large enough to live off the returns (eggs) without ever selling the asset itself, creating indefinite wealth that can support 100+ year lifespans or legacy transfers.

In this episode

  1. 1How Penelope Built Wealth Through Real Estate and Lost Everything in the Market Crash
  2. 2The Transformation: From Foreclosure to Necker Island Mastermind and Finding Purpose
  3. 3The Three-Step Framework for Financial Freedom: Vision, Buy Assets, Create Assets
  4. 4The Passive Income Spectrum and Matching Opportunities to Behavioral Style
  5. 5The Golden Goose Philosophy: Building Assets That Support You Indefinitely
  6. 6Critical Problems in the Financial Advisory Industry and Why Women Are Underserved

Mentioned

The Cash Flow CFOPenelope Jane SmithAndrea JensenThe Little Book of ProsperityProsperity CoinNecker IslandBloombergWall Street

Guests

Penelope Jane Smith

Topics in this episode

cash flow management systemsFinancial freedom formula (PI > E)Passive income spectrum (100% passive to semi-passive)Real estate investing and rental property managementNecker Island mastermindCryptocurrency and Prosperity CoinGolden goose wealth frameworkActive money management vs. index investingIntellectual property licensingMembership programs and affiliate marketing

Questions this episode answers

What is the financial freedom formula and how does it work?

The formula is Passive Income (PI) greater than Expenses (E) - when your passive income from assets exceeds your living expenses, your assets pay all your bills and you can do whatever you want with your time, achieving financial choice without needing to be debt-free or a millionaire.

How did Penelope Jane Smith recover from losing everything in the 2008 real estate crash?

After losing her properties, home, and credit, she attended a mastermind on Necker Island where she had the insight to help individual entrepreneurs shift their personal economies; she then built her financial freedom mentorship business and rebuilt her wealth through asset-building and passive income creation.

What are the three steps to achieve financial freedom according to Penelope?

Step one is creating a detailed financial freedom vision with specific numbers on what life costs; step two is buying assets (stocks, real estate, crypto, businesses); step three is creating semi-passive income streams (licensing IP, membership programs, affiliate marketing) to fill any remaining income gap.

Why does Penelope criticize traditional financial advisors for women entrepreneurs?

86% of financial advisors are men, mostly over 50, with gender bias baked into Wall Street models; 98% of active money managers underperform the market after fees, meaning women often pay premiums for underperformance while ending retirement with less money that must last longer.

What is the 'golden goose' concept in building wealth?

You build assets large enough to live off the returns (eggs) without ever selling the asset itself, ensuring indefinite wealth that survives 100+ year lifespans, inheritance transfers, or market downturns without having to liquidate principal.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker C73%
  • Speaker B24%
  • Speaker A3%

Most-used words

money37financial34passive28income26golden25life23freedom21love21goose18free16real14million14estate13assets13enough13create13

Episode notes

"Everybody has their own personal economy that may or may not have anything to do with the economy at large." - Penelope Jane Smith Welcome back to a new episode of the Cash Flow CFO Podcast! Today’s conversation is with Penelope Jane Smith, the premier financial freedom mentor for women entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is supporting women entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money. Join us to learn the whole story! "You want to have a big enough golden goose that you can live off the golden eggs and you never want to kill your goose." - Penelope Jane Smith The Secret to Financial Freedom Penelope shared that the secret to being financially free is simple.

Full transcript

41 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Hey, everybody, this is Andrea Jensen from, um, the Cash Flow cfo. And you're listening to the Cash Flow CFO podcast, the show that explores the financial side of running a business for people who want to maximize profitability and scale with confidence. If you want to make smart financial decisions based on data and put more of your hard earned profits into your pocket, this is the podcast for you. This episode of the Cash Flow CFO Podcast is brought to you by the Cash Flow cfo. Did you know that on average, business owners have up to 84% of their personal net worth tied up in their business? Our virtual CPAs and CFOs, as well as accounting and bookkeeping experts, empower business owners just like you to make big leaps that help them maximize profitability and scale with confidence. Visit thecashflowcfo.com for more information and thank you for listening.

Speaker B: Hey, everyone, it's Andrea. And our guest for today is Penelope Jane Smith. Penelope is the premier financial freedom mentor for women entrepreneurs and the go to expert for some of the biggest names in the conscious business industry. She's an acclaimed international speaker and certified trainer with over 20 years of of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world's first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is supporting women entrepreneurs to become financially free in five years or less with $10,000 per month in passive income so they don't have to spend depend on their business, a job, a partner, the government, or anyone else for money. I love that. Welcome to the show, Penelope.

Speaker C: Yay. Thank you so much, Andrea. I adore you and I'm excited to be here.

Speaker B: I'm so excited to talk to you. I love what you're up to. I, uh, think that there's just so much exciting and, um, really juicy conversations for us to get into. So I'm excited. Thanks for taking some time out of your busy schedule to be, uh, here with me today and sharing your knowledge with our audience. All right, so let's dive in. So tell me a little bit. Um, how did you get started, um, in the personal finance space? Uh, what led you to making that your life's work?

Speaker C: Yeah, well, I got this. I heard about passive income in my 20s, and I was like, oh, my God, how come nobody's ever told me that people need to know this? So that was the. Where the spark was planted. Like, people need to know this because freedom is one of my highest values. And so I decided I was going to Build businesses and invest in real estate and, you know, all kinds of assets. And then I would teach other people how. And I started off in real estate. So I got my real estate license. I was a loan officer, I went on to run the whole mortgage company, started investing in real estate. And with only $10,000 of my own money, I turned that into $6 million in real estate in the next four years. So I was on track to be able to retire, to be financially free by the time I was 31. And then the real estate market crashed and I lost everything. Like all of all of my properties. I lost my own home to foreclosure. The electricity got turned off and I couldn't afford to get it turned on. It was, it was just devastating, you know, and that made me more passionate than ever about supporting other women with their finances, because I know how bad it can get right when things don't go your way. And right when I was losing everything and going bankrupt and losing my house, I got invited to this high level mastermind on Necker Island. Do you know what Necker island is?

Speaker B: Mhm.

Speaker C: Okay. It's Sir Richard Branson's private island in the Caribbean. And it was a $50,000 mastermind for six days. And I had, you know, no credit because my credit was trashed and no assets and no income. And. But somehow, like, I had this strong intuitive hit that I was supposed to be there, and I am. Amazingly, I made it happen. And we could talk about how if you want, but the important thing is I made it there. And the facilitator of that group announced publicly that he wanted to win a Nobel Prize for single handedly turning the economy around. And I was like, what? It really inspired me. And so I was sitting there on this billionaire's private island with this question of what could I do to single handedly turn the global economy around. And so it was like one night on Necker island, uh, I was up on the crow's nest, this warm Caribbean breeze, like, flowing through my hair, just sitting by myself with this question. And I got the download. Andrea, can I share what I came up with?

Speaker B: Yeah, absolutely.

Speaker C: So here's the download. And this is like what fuels my business every day. I noticed that everybody has their own personal economy that may or may not have anything to do with the economy at large. And my personal economy was tanking, right? But there were other people on Necker island that were having their best year in business ever at the same time. So I thought, you know what, if I could support enough individual entrepreneurs, because we create, like, the jobs and the opportunities and everything. I thought if I could support enough individual entrepreneurs to shift their own personal economy to abundance, then eventually we'd hit a tipping point and that would shift the economy of the region, the nation, the world, right? So here we go. And so I started focusing on helping other women entrepreneurs with their finances because that's something I'm, um, really, really good at. And I also started making micro loans to women business owners in Asia, Africa, South America, because I wanted to have a positive global impact right off the bat. And so now I'm very happy to share that as a byproduct. You know, my life and business is awesome. You know, I'm making multiple seven figures, doing what I love, while only working about 25, 30 hours a week. Cause I also have two little kids. And, you know, we own, uh, one house in Silicon Valley, totally free and clear. We have our other beautiful Barbie dream house in Benicia that's about half paid off. And then we also. I've built my investment accounts up way beyond where they were before the crash and created, you know, financial freedom for myself. So going from completely financial crisis, scrambling to find a place to live, went for a year without a car, you know, to now being, uh, a multimillionaire and financially free and like, inspiring other women. And so that's that freedom and that spaciousness and capacity is what I want for everybody. And I don't want anybody to make the terrible and painful mistakes that I've made. So a big part of why I do what I do is to, like, help them avoid that and, and build the wealth and freedom that I want for everyone.

Speaker B: Well, I love that. And congratulations to you for everything that, you know, you've built. And it's just, I, it's. I always find it amazing when people are like, I'm at my worst point ever, but I want to give back. I want to pour into other people. And I just think that that's so admirable and, um, just speaks volume to, you know, your heart of service.

Speaker C: Right.

Speaker B: And I think that most businesses that are really successful, like, they come from a heart of service because that trend sends marketing messages and, you know, all the, the stuff right, that's out there. Um, you know, that's really what, what, um, people are, are drawn to.

Speaker C: And, and yeah, that's a great point. And it's what got me out of my funk too. Like, I went from being, like, feeling so bad about myself that I lost my house. And, you know, I was Living on Ramen. And, like, how was I gonna survive? And so, like, like, didn't have to think about that anymore. I was just, like, really focused on how can I help someone else? And then just trusting that, like, I would be okay, you know, and that shift to focusing on how I help can help somebody else. Um, it made a big difference. And even when Covid hit, you know, I did not like that I had just invested a bunch of money in new AV equipment for my live events, like, live in person event. Remember when all those got shut down? Like, that happened a week before my event. We had all these people registered to come to California. I just poured a ton of money into up leveling it and boom, COVID lockdowns. And there was a part of me that was like, uh, like, not feeling good about that for myself. And then I was like, you know what? I have been through worse, and there's a lot of other people who are going through this and dealing with it. And so I started, um, doing free financial coaching and just, like, showing up, like, how can I serve? I launched, like, a free, uh, YouTube show to inspire people. And I. And, you know, I. I remembered my lessons from the real estate crash and was like, okay, other people are going through hardship too. Let's focus on them and don't worry about yourself.

Speaker B: Yeah. And, you know, you're building that. That muscle of, um, realizing, like, okay, it's not the end of the world. Right there. Yes, there's. There's, uh. And the two things that, you know, you mentioned or you highlighted as, like, the big bad things that happened in your life outside, you had no control, no influence. It wasn't like you walked right into that. Right. It was just things that wiped everybody out. Um, but you built that.

Speaker C: There's definitely lessons. You know, I've harvested a lot of lessons from that experience, and I think I continue to harvest lessons. I become a much better investor, a much better person. Like, I have so much more compassion now, you know, and when people come to, like, my financial freedom, um, 101 event, it's like they come into a space where they can talk about their money stuff with no judgment. Because, like, I've been. I've been through it, right? So if somebody's, like, in financial crisis at that moment, like, they could. It's a safe space to talk about it and talk about money. And there are things that I could have done differently in retrospect. Like, if I knew then what I know now, I might have been able to keep my house. I definitely would have been able to keep the electricity on. Like, for example, how to manage cash flow. You know, you and I have talked about that. That was not a. That was not a. I didn't know that was a thing. Right. That was not a skill that I didn't realize. I didn't even know I didn't have it because I didn't know it existed. Right. And then once I discovered that managing cash flow was a thing, then I could, like, learn a system and create a system that worked for me and Andrea that has been life changing. Life changing. And you know this because of the, uh, you know, the fractional CFO clients that you work with. Like, when you know how to manage cash flow. And you can see, oh, look, in like, three months, we might be short. Let me do something about it. Versus, I need $3,000 today. Where did it go? Blah. You know, it's just like a whole new world, right?

Speaker B: Yeah. You enjoy your business so much more because you're not reactive constantly to, you know, what's going on. You're in that. You're in the driver's seat and, you know, having that. That view of what's coming up around the corner, um, and the time to react. Right. That's. The other piece is it gives you that, like, okay, I can put. I can put a plan together in three months to figure that out. Right. And so. Yeah, no, I love it. And. And so beautifully said and explained, too, which makes sense, because you are a teacher at heart. I can, you know, from. From what you do as your, you know, your main source of business and just. Yeah, just being around you and the different masterminds and things like that you're always teaching and giving, which is so awesome. Uh, I don't think that there's enough people in the financial field that teach finances. Uh, you know, you can get an investment advisor. They're not there to teach you. They're there to do their skill. Right. Um, and you can learn all these different things, but there's really nobody that's, like, really laying the, you know, charting the path for you like you do, um, in your program. So tell us a little bit about how to. How do you, um, structure learning about passive income? Is there, like, a hierarchy that you like better of these. These are better passive income, um, opportunities than others. Or you should start with this as, like, foundational components.

Speaker C: Yeah, well, you. You hit on something, which is that there's. When it comes to passive income, there's a spectrum of passive. Right. There's like 100% passive, like a savings account that just sits there. And then you have real estate. And I know you and I both have experience with rental real estate and vacation rentals. And it's like even if you have a property manager, you still have to manage the manager. So there's, there's a hassle factor where it's not like 100% passive. And then you go on to like some of the things that you're doing like investing in businesses, like that's, that's even less passive. But there's such a big potential roi and it can be semi passive.

Speaker B: Right.

Speaker C: So there is a spectrum of passive. And I think that you have to match the different passive income streams or investment vehicles with your, your behavioral style, your lifestyle goals. Like I'm not going to tell everybody you have to get into real estate or you have to get into the stock market or you have to buy businesses because everybody's different. And so we have uh, kind of like a three. Well, it is a three step approach that we take people through for how to create financial freedom in record time. And I can give you the high level of that if you'd like. But it's a little bit different than what you might have heard in other places because 86% of financial advisors are men. Most of them are over 50. All of like the Wall street big box financial advisor models. There's a huge gender bias baked in. And so even though I work with a lot of men and non binary and like people who don't identify as women, I focus on supporting women because we are so very underserved by the financial planning industry. So what typically happens is women end up with less money at retirement, but it has to last us longer. And that uh, infuriates me, Andrea. And the other thing that infuriates me is like 98% of active money managers can't beat just investing in the market net of fees, which means that most people are paying a premium for underperformance to lose money. And that just like, oh, it just makes me so mad. And you have people like, you have these Wall street, like investment bros slinging these whole life insurance policies and annuities and you know, a lot of smart savvy women who are running their businesses, they're like, well, I don't have time to deal with that stuff. Let me hire somebody, let me delegate. Like one of the things that you said when you were being interviewed on my podcast is I hire smart people to do a job and then I let them do their job right so if you don't have any tools to evaluate a financial advisor, and you don't realize that the term financial advisor doesn't actually mean anything, there's no credentials attached to it, then you might think you're hiring a smart person, usually the person your parents used or somebody went to school with or somebody a friend referred you to. Um, you might not, you might think you're hiring a smart person and delegating and making a really good choice. And, and you're hemorrhaging money and not realizing it. And that, that's very, very painful for me to watch because that means it's stealing from your financial future without you even realizing it. And According to Bloomberg, 97% of people approaching retirement age in the US aren't on track to have enough money. Which means like, the norm is like, what am, am I going to have to work at Walmart when I'm 80? Like, that's not what I want for people, right? So this is a big freaking problem. Um, so the approach we take is a little bit different. So we're not going to talk about your age, we're not going to talk about diversification, we're not going to talk about expense ratios. We're going to take you through this three step process to, that'll help you customize this for you. So the first one, the first step is your financial freedom vision. That's deciding like, what is that life that you want to create if money was handled and you know what this is like, because you've done this, right? Like, if money was handled, what do I want to do with my time? You're going to need money for some of that stuff. Other things, some of the best parts in life are things money can't buy. Like, I love snuggling with my little ones or going for a walk with them, or we go on the hot tub almost every night lately. And that is so fun, right? And then you'll need money for other parts. And so you, you create like, what is that vision I want to create? What's that life I want to create, what's the schedule I want to create? Who do I want to spend time with? Where do I want to live, what do I want to be doing? And then you put numbers to it and look at like, what will it cost to maintain my financial freedom vision and reality? Because people think, oh, I need to make millions of dollars or I need to pay off all my debt and then I can invest. And people get all these like crazy ideas that like, really slow them down and sabotage them without them realizing it. But once you know how much passive income you need, it can really compress the timelines to making that a reality. Because the financial freedom formula is PI is greater than E. Your passive income is greater than your expenses. When your income is greater than your expenses. Now your assets are paying for your lifestyle, paying all your bills, and you can do whatever you want with your time. Like you're at choice, right? So once you understand that formula, it's simple, but it's a game changer because you don't necessarily need to be debt free to be financially free, although you can, you don't necessarily need to pay off your house, although you can, you don't even need to be a millionaire necessarily. You don't even need to make a ton of money. You just need to have more passive income than expenses. And when you understand that and you're channeling your activities towards building that, all of a sudden you can get there a lot faster. So that's why step one is to get clear on that vision and put numbers to it. And then step two is to start buying assets. And you know, the best time, best time to invest was 20, 20 years ago or more like the best time to plant a tree was 20 years ago. And the next best time is today. And it's the same thing with investing. You want to start now, now, now, because you've heard of compound interest, you know, it's great, but like, if you haven't like actually looked at the tables of how it works, it can be mind blowing to see how your money can really grow and compound over time, right? So you want to, want to start buying assets, even if it's just a little bit to start. And this is like creating your own version of the goose that laid the golden eggs. Do you remember that story? Mhm. Yeah. So you want to have a big enough golden goose that you can live off the golden eggs and you never want to kill your goose. You know, I see some people trying to like accumulate and accumulate, accumulate. And they're like, I need $5 million, I need $7 million. I'm like, and then what? And then you're going to spend it. Like you want to make sure that you're not touching the goose, you're living off the eggs and then it can support you indefinitely. Like let's say you get some magic drug that allows you to live another hundred years. You're like, great. You're not like, oh shoot, well now, now I don't, now I'm not gonna have enough money. Right. Um, or if you want to leave money to your heirs or causes you believe in or whatever, you can leave it in goose form so that it's part of your legacy, where whoever that's going to, they get to keep enjoying the golden eggs and they don't kill the golden goose either. So buying assets, whether it's, this is where like you put your money in something that's going to give you more money. So as simple as a savings account, a money market account, stocks, bonds, mutual funds, ETFs, crypto, gold, silver, real estate, businesses. There's so many ways to do it, but it's like you're putting money inside something where now it's going to generate more money for you, right? And uh, sometimes that's enough to get you financially free. Like, I had a couple come to me, uh, they came to my Financial Freedom 101 event and they were stressed out about if they'd ever be able to retire. The guy was working six, seven days a week and he was just like, I cannot keep this up. And the woman was like, I want to be traveling, I want to be writing my books. Like, come on, let's go. I don't want us like tied to your practice, you know. And so I showed them how they could basically like reconfigure their golden goose. Kind of like move the puzzle pieces around and boom, three months later, they're financially free. He's like disentangled from his practice, they're traveling the world, writing books, doing passion projects. Like I, I love that, I love that. So sometimes just the golden goose thing is enough to get you there in five years or less. If it's not enough, then step three is where we fill in that gap. So step three is where you create assets. So you got your financial freedom vision, you buy assets and then you create assets. And that's where you're creating your own stream of passive income or semi passive income where you're not putting in money, you're putting in your time, creativity, energy, social capital. This is like some of what you're doing with your company roll ups, right? You're putting in your time and energy and then that's like creating more assets for you out of thin air, which is just fantastic. So that could be something as simple as affiliate marketing, or creating an ongoing membership program that doesn't require a lot of your time to market and fill and deliver. Or uh, even, you know, buying real estate or businesses with no money down, or mobile homes, or doing drop shipping like, there's a lot of different ways that you can create an income stream. One of my friends, um, she created a formula for a pet health supplement and she licensed the formula to another company to manufacture and sell it. And she makes like $70,000 a month in passive income from licensing her intellectual property like that. So cool. So when you get the focus on this formula, PI is greater than E, Passive income is more than expenses. Then again, you can start channeling your energy into, like, moving in that direction. Because I see people working so hard, so hard to generate that top line revenue. And as you know, that is not what matters. Like, revenue is great. It opens some doors. Like you and I are in a group where you have to be doing at least seven figures in revenue to get in the group. So yay, revenue is great. But as you know from working with your cfo, uh, clients, like, you want to really focus on profit and then moving some of that profit outside the business into building assets. That's how you turn your business into a vehicle for not just generating revenue, but for creating long term wealth and freedom.

Speaker B: Are you scaling your business but feeling unsure if your financial systems can keep up at the cash flow? Cfo, my team and I created a simple tool to help you to find out if you're ready to scale in less time than it takes to drink your morning coffee. My 10 minutes to 10 million financial health assessment will tell you exactly where you stand and where your biggest opportunities for profitable growth are hiding. Get your free assessment today@thecashflowcfo.com assessment and take the first step towards true financial clarity and confident scaling.

Speaker C: Absolutely.

Speaker B: Uh, you're taking that actively generated profit and turning it into a passive income source. You know, you're pulling it out of the business. So yeah. Oh, I love that. I love that. And so I think sometimes, right. Uh, what I understand you're saying here, sometimes the solution is already right in front of them and it's just reconfiguring some things to get them to where, you know, like the example you gave with, uh, the practice owner, right. It was already there. It just had to be reconfigured. Or a lot of times people think, oh, I have to have this really big business. And if that really big business isn't profitable, taking 70,000 on, um, you know, licensing their formula out, uh, to another company to go through the manufacturing process, she might actually be pocketing more with how much more ease and flow. She's not stressing over all of the other components that go into, you know, Making it, packaging it, selling it, delivering it, all the things, right? So I love that. It's just shifting your awareness. Um, but you're right. The first place is to look at what is it that I want to be doing, how much does it cost me? Um, and we do that same, same, um, practice in our CFO work, right? It's like, where do you want to take this business? Like, what is the ultimate, um, goal that you're trying to achieve? And a lot of people haven't actually sat down and thought about where is it that I'm trying to end up? Because they're just, you know, the above water, the, the swan is swimming. And below, the little legs are just, you know, they, they don't know where they're going. So I love that. And, um, in business, personal finances, it's all the same. You've gotta know, what does that end result look like? And then build it backwards.

Speaker C: I think another part that people don't realize, actually this is a really huge takeaway. So if you've made it to this part in our interview, like, give yourself a pat on the back because this is life changing. I think a lot of people don't realize how their investments translate into passive income. Like they're buying stocks or they're buying bonds or they're buying these things and they, they don't know how much they need. They don't know what's enough. So it's always like, more, more, more. Is it enough? Is it enough? Going, going, going, like. And even my husband, you know, my husband is working. It's not like he loves his job. He definitely works to live. He doesn't live to work like me. I love my, I love what I do. This is a passion business. So when other people are like, tgif, I'm like, it's Monday, I get to work. It's like going to Disneyland is the best, you know, like, really different how then how most people approach their, uh, their businesses and their jobs.

Speaker B: They.

Speaker C: Right. And so, and I keep telling him, honey, you don't have to work, right? Like, just, you could just manage our real estate properties. You could be a, uh, stay at home dad like you, like, just, you know, but he's been so conditioned and I think he hasn't really like, digested the numbers of like, this is what it actually costs to support our lives. This is where that income comes from. So here's the thing, here's the thing that I want you to get. So when you have like a big chunk of money in some Kind of portfolio like trust Charles Schwab or Edward Jones or Morgan Stanley. You have like paper assets, you know, stocks, bonds, mutual funds, that sort of thing. Um, what a lot of people don't understand is how that turns into passive income is you choose a percentage to sell off every year as passive income. And if you go to the big box financial advisor world, something that's very popular is the 4% rule, which just means selling off 4% of your investments each year. Then you're unlikely to kill the golden goose. You're like taking the golden eggs. It's very unlikely that you'll outlive your money. I think they base it on a 30 year retirement. So you could start there. Like that's kind of what's out there in the traditional investment world. So you could start with 4%, meaning if you had a million dollar portfolio, then you're like, okay, that's a million dollar golden goose. That's $40,000 a year in golden eggs in passive income. So then you know how much passive income that is and you can reverse engineer it to see, like if this is how much gold, how many golden eggs I want, this is how much, this is how big a golden goose I need. So let's say you need $10,000 a month US in passive income to support the life you want. Um, you would times it by 12. Because anytime we're talking about a return, we're talking about an annual percentage. So you take whatever your annual number is and you divide it by 0.04. That's how you do the math on percentages, to divide it by 0.04. And if you did that, that in this case, that would give you $3 million. So if you had a $3 million golden goose giving you 4% a year in golden eggs, that would give you $120,000 a year in golden eggs, right? So now you have a clear goal that's based on the life you want. It's not just, oh, I think I need $10 million, it's like based on real congruent wife, right? And if you're like, ooh, $3 million, that feels really overwhelming. Well, guess what? You can adjust it up and down. You know, as you increase your financial education, maybe you could pull 8% off and then you only need a $1.5 million golden goose. Maybe you could get 16%. Now you only need a $725,000 golden goose. You don't even need to be a millionaire. So as you learn how to grow your golden goose and get it to lay more golden eggs. Again, you compress those timelines, right? And so the thing I want you to get is when most people think about passive income, they think it has to come in in the form of a regular dividend or check. And so they focus on investing in things that have a dividend or yield, like dividend stocks, bonds, annuities. And there's nothing, like, inherently wrong with those things, but you want to use the right tool for the right job. And what I see looking at hundreds of people's portfolios is that most of them are not using the right tool for the right job. It's like, if you want to hang a canvas print on your wall, you want to put the nail on the wall. What's the best tool for that?

Speaker B: A hammer.

Speaker C: Right? So you're like, boom, boom, boom. M. It's in easy. Well, have you ever, like, looked around and you couldn't find a hammer, so you took a can of soup or the wrong end of a screwdriver or something, or stapler, and you're trying to, like, bang it in like that. So that's the equivalent of what most people are doing. They're trying to use, like, the. A stapler to secure their retirement when what they need is a hammer, you know? And so if you can, like, disentangle that, it has to come in the form of regular dividend or check. Now you can invest in assets that are going to give you a better return, which means you don't need to need a bigger golden goose, or the golden goose you have can give you more golden eggs. Uh, so that's. That's just awesome because this is how you sustainably receive the golden eggs from the golden goose is that you sell off a percentage. And I think a lot of people don't think about that or understand that.

Speaker B: Yeah, no, that makes total sense. And I love that because that's. That's where. When somebody comes to me and says, I want to sell my business, and I say, okay, let's see where you're at. And then I also send them off with some homework to see how much do you need to live off of every year for the next. However, you know, many years, they think that they're going to need it. And then I compare the two numbers, and oftentimes, you know, I'm looking at it saying, okay, if you were to sell your business tomorrow for a million dollars and you invested that million dollars, and let's just say conservatively, you got 8% return on that. Is that 8% does that match with what number you just brought me of how much you need monthly? And you know, a lot of times they go, oh, okay, wait, no. So, okay, don't sell your business today. Here are the things you need to do to grow the value of your business so that when you do sell it, those numbers match. And I don't think a lot of people, um, think that way either. So I love that you do that on the personal side. Same exact concept. And it's just that when you sell your business as a business owner, it's just another asset in your portfolio. Right.

Speaker C: So, yeah, and that's one of the things I love so much for entrepreneurs is growing your business like that. That's an example of creating an asset.

Speaker B: Right.

Speaker C: So whether it's creating semi passive income streams through your business or building your business to sell and reinvest the profits, like that's an example of creating an asset. And that's the kind of like control and power and awesomeness you have as an entrepreneur. That isn't as easy for somebody that's just like committed to their W2 job.

Speaker B: Right.

Speaker C: You can just like create all this value and all this money out of thin air with your awesomeness.

Speaker B: Yeah. Oh, I love that. This is such a good conversation. Um, so if somebody is listening or watching us, um, right now and they're like, oh my gosh, I need to know more about this training that you offer. Where can they go to find out more, um, information?

Speaker C: Yeah, we have a lot of great financial education on my YouTube channel for free. So you can, uh, search Penelope Jane Smith on YouTube and what I would recommend as a next step, if this is resonating with you and you're like, yeah, I want to become financially free in five year less. Five years or less. Um, I have a ebook called the Financial Freedom Formula and we'll share a link where you can download that for free. It's Financial Freedom Gift. Or you can click the link in the show notes. But Financial Freedom gift dot com, it's a quick read. You could probably read it in less than 10 minutes. It's bite sized but powerful. And it's going to help you see what it'll take for you personally. Like again, not a cookie cutter plan, but based on your situation, what it'll take for you personally to become financially free. And then if you, uh, once you opt in for that download, then you'll also have the opportunity if you want to go deep and join me for our Financial Freedom 101 event, you'll get, um, to a page where you can get a discount on that, because on my website it's 1497. So if you want to go and buy a ticket, that's great. But I'm telling you, this is the loophole, right? When you get the ebook, you'll have the opportunity to attend financial freedom 101 on scholarship. So you just put down a $97 seat deposit, which you get back at the event. So it really is a full scholarship. So that will save you the fifteen hundred dollars right there. And I mean, it's still three days, right? But if you think about all the time you've invested in school, you know, kindergarten, grade school, high school, maybe college, all the time you've invested in your professional education, you know, business, mentors and masterminds and like that, um, is, is it appropriate to invest three days to get all your money systems dialed in so that your business is a vehicle for creating wealth and you have the tools you need to become financially free for the rest of your life?

Speaker B: Clarity is the biggest piece, right? The, the, the lead domino is that clarity. And you know, we're just, in our lives, we're so darn busy, right? We're always, you know, kids and family and work and all the things, um, we don't. I don't think people take enough time to, to slow down and stop and really think and dream and let themselves like, um, create the life that they want or even envision the life that they want. And so I think, um, you know, three days is a perfect amount of time to just kind of step away from the day to day and really, you know, pour into yourself. And I mean, this is such a no brainer as far as, like, life. You know, this is, this is your life. And either you get one option is it's your, your, uh, what's the word I want to say? You're creating the life that you want or you're living the life that you're given, right? And so take that time to really dig into it and, and learn. So I love that you're offering that.

Speaker C: What that made me think of, Andrea, is that, you know, your money can work so much harder for you than you can work for it. And I know, like, if you're listening to this interview, you work hard. You're not, you're not afraid of hard work. You're willing to put it in. And at the end of the day, your money doesn't need to eat, it doesn't need to sleep. It can just be like working hard for you, growing and multiplying 24, 7, 365, having babies and then the babies are having babies and so on and really like growing and multiplying for you. And ultimately, like, you can never outwork your money. It's like your money can be your best team member. And just like any great team member, you want to give them a little bit of attention and guidance, but then they're like, they're off and running. And it can do amazing things for you. Like, if you just started investing $50 a month, you know, and you like let that go for 40 years, you'll have invested $24,000 at the end of that. But if you can get, let's say you get a 15% return on that, on average it will grow to over $1.5 million. So the majority of that is your money growing and working and multiplying for you. So why not? If you're going to work hard anyway, why not also get your money working for you and do things that are going to have you, set you up to have your life be easier and easier and easier over time so you can lean more and more and more into what's your passion, what's your truth, what's most aligned for you. Because at the end of the day, all of this is about making decisions from a place of freedom and joy and what lights you up and makes you feel alive versus making decisions from a place of debt and obligation. And I have to do this because I have to pay the bills or

Speaker B: blah, blah, blah, blah, blah. Right? Yes. Good. Everybody go and check out, uh, all the resources that you are so generously offering to everybody. So thank you for that. This, um, has been such a great conversation and I know that our audience is, is. I hope you guys are taking notes fast and furious on all of this because so many wisdom bombs have, ah, been dropped here on this quick. I mean, what, we've been talking for 36 minutes and this could change someone's life. Hey there. You got to take it, you got to take action though. So very cool. Thank you so much for joining me today and for shar, uh, your experience and your. And my dog is telling you. Thank you too. He's my, it's my three legged puppy and he sometimes doesn't like to walk by himself. He needs a little moral, uh, support.

Speaker C: So I'll need a little moral support.

Speaker B: Right, Right. Yes. Yeah. All my co workers are fur, uh, fur co workers. So from time to time they make themselves known. But thank you so much and um, everybody go check out those resources and, um. And yeah, I'll be at your three day event.

Speaker C: Yay. Oh my God, I can hardly wait. You're gonna love it. It is, it is like a legit, fun event and the time flies by. It's very experiential. Yeah. I can't wait to see what you think. It's gonna be awesome.

Speaker B: You can always learn something new. Yeah. In life. So I'm looking forward to it.

Speaker C: Can I leave you with one last thought?

Speaker B: Yes, please.

Speaker C: So I was. This was a little while ago, I was like looking at social media and I saw this quote that just like stopped me in my tracks and I was like, oh my God, this is it. And it said, do something today that your future self will thank you for.

Speaker B: Yes.

Speaker C: Yes. That's what it's all about. And so I really, really hope that as a result of tuning into this conversation with Andrea and I, that you take that one step. Whether it's opening up your investment account, you know, downloading the financial freedom formula ebook. Remember, that's financialfreedomgift.com. um, you know, whatever that like one step is for you. Because when I think about my past self that has like created this life I get to enjoy now, I'm just like, oh my God, like I could weep with gratitude for her. And I do my best to set my future self up for even more awesomeness. And I invite you to take that and run with it today.

Speaker B: Awesome. Love it. Thank you.

Speaker A: Thank you for listening. Don't forget to like and review and we'll catch you on the next episode. If you're looking for more content or resources in the meantime, check out our website for information, blogs, and our. I've got a spreadsheet for that series. That's the cashflow cfo.com again. The cashflow cfo.com. we can't wait to hear from you.

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