From Crash Scenes to Crash Prevention: Rethinking Vehicle Safety with Jennifer Morrison

Episode notes

"What we're trying to do is prevent (protect) the most precious cargo, the people. Right? And that's what the systems are designed for. That's why we're really proud to have some of those top safety ratings in the industry.”- Jennifer Morrison, Director, Vehicle Safety Strategy at Mazda Most of us don’t think about vehicle safety until something goes wrong. That’s a problem. Because the real work of safety happens long before impact. In this episode of The Canary Report: Safety & Risk Management , I sit down with Jennifer Morrison , Director of Vehicle Safety Strategies at Mazda North America , to talk about what it really takes to prevent crashes—not just investigate them. With two decades of experience at the NTSB and NHTSA, Jennifer brings a powerful perspective on why affordability should never mean compromising protection. We unpack how data is proving that technologies like automatic emergency braking prevent up to 60% of rear-end crashes, why making blind spot monitoring standard is a leadership decision, not a luxury one, and how regulators, manufacturers, and human drivers intersect at highway speeds.