The Business Strategist With Adam Strong · 2026-06-18 · 41 min
Why does your strategy look perfect on paper but fall apart the moment you step out the room? In this episode I sat down with Kyle Harkema, researcher, executive leader, professor and author of Strategic Clarity, to unpack why so many founders feel like the only one who actually cares about the plan. Kyle has spent two decades inside real businesses figuring out why growth stalls, and his answer surprised me. It isn't the market. It isn't the pricing. It isn't even the people. It's something quieter, sitting in the gap between what leadership says on Friday and what behaviour actually looks like Monday morning. We dig into the warning signs hiding in plain sight inside your business, the difference between agreement and alignment, and the moment most founders realise their company has been running them for years. Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: Timestamps 00:00 Understanding the Disconnect Between Strategy and Execution 04:00 The Role of Behaviour in Business Success 06:41 Communication vs.
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