
The Business Strategist With Adam Strong · 2026-05-28 · 39 min
Ever wonder why you're grafting harder than ever and the needle just won't shift? Dr Rebecca Homkes is back on the show after one of our most popular episodes of 2025. She lectures at London Business School, advises Fortune 500 companies, and wrote the bestseller Survive, Reset, Thrive. We got into why most founders are stuck in the wrong mode without realising it, what the data is actually saying about the economy right now, and the shift in mindset that could change everything for your business over the next twelve months. If you've been blaming the market for your flatlining business, this one is a reality check. Interested in freeing yourself in the business? Take the exit ready diagnostics test and identify the gaps in your growth and scale model. Go here: Value bombs The reframe that changes how you handle uncertainty Why hustle culture is quietly killing your growth The K-shaped economy and what it means for you The 4 Cs every founder needs when the wheels come off The strategy frameworks Rebecca has banned Chapters 00:00 Introduction: The Challenge of Business Growth 01:14 Meet Dr.