The Business of Podcasting Podcast · 2022-01-12 · 39 min
One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate! In the past year, we've seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there's no reason why you shouldn't make the jump to video. Still not convinced? Let us explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We'll also go over some tips on how to start or shift to video podcasting. If your audio podcast is experiencing stagnant growth or you're thinking of starting a podcast, then this episode is a must-watch for you. Episode Highlights: What is video podcasting? [01:37] The drivers behind the video podcasting boom [04:09] Why are some podcasters resistant to video? [05:33] How podcast consumption has shifted [07:14] How video podcasting doubles results for only 20% more effort [11:08] The power of short videos for growing your podcast [13:40] Why audio-only podcasts may soon become a thing of the past [18:36] Are there risks in switching to video podcasting?
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