The Business of Podcasting Podcast · 2022-01-25 · 40 min
We've heard so many podcasters say "I'm in this for the long game," only for their show to fizzle out in about a year. But in most cases, it isn't their commitment that's causing this problem. The main reason this happens is that they never find the right balance between growth and conversions. Focus too much on views and downloads and you'll end up pulling the plug for lack of ROI. But sell too hard to your audience and they'll eventually stop consuming your content. To make sure your podcast is built to last, we reveal the secrets for a perfect growth and conversion balance in this week's episode! We also impart the best ways you can implement strategies and tactics to improve your efforts on both camps. If you want a sustainable and profitable podcast, then make sure to tune in to the whole episode. Episode Highlights: Welcome to The Business of Podcasting!
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