The Brand Marketing Show · 2026-07-30 · 33 min
I'm the customer premium brands want most - and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this episode of The Brand Marketing Show, I use that story to explain what actually makes a premium, considered buyer say yes (it is never the discount), why so much technically skilled marketing repels the very buyer it was built to attract, and the crucial difference between my personal values and the buying process shared by premium buyers everywhere. Then I get to the fix - which is almost embarrassingly simple, and exactly the thing most marketers are too invested in their own certainty to try. Stop guessing what your buyer needs to hear. Our Customer Intelligence Survey hands you the answers in your customers' own words: Find this episode and more at premium brand marketing, marketing to premium customers, ecommerce marketing, why customers don't buy, considered purchase, customer research, brand strategy, product based business, small business Australia
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