The Brand Marketing Show · 2026-07-22 · 37 min
"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week - and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places at once. I walk through the small silent leaks that hide behind healthy-looking numbers, the "wrong machine" problem (and why I'd have gone broke marketing my first business the way Huggies markets nappies), and the most expensive thing in your business - which isn't your ad spend. You'll leave with a better question than "what's the one thing," and a practical way to find the one constraint actually holding your brand back. Find this episode and more at ecommerce marketing, premium brand marketing, how to scale ecommerce, product based business, marketing podcast, conversion rate, customer research, small business Australia
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