The Brand Marketing Show · 2026-08-06 · 26 min
If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her that packing videos contain nothing new. When content lands flat, the instinct is to assume it wasn't good enough, and the remedy that follows is usually more of the same, done more carefully. But a woman scrolling isn't evaluating your content. She's pattern-matching at enormous speed, and the only question her brain is answering is whether she's seen this shape before. The same standard now applies on a second front, for entirely different reasons. A retrieval system won't cite your page if it can already get the same thing elsewhere, and Google's first official guide to generative AI search says so about as plainly as Google says anything. In this episode Cath unpacks why posting more consistently so often changes nothing, what Google actually said about non-commodity content, why the claim circulating about AI-generated content isn't quite right, and the one input that can be neither generated nor copied.
Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)69 / 100
Busy Isn't Growing: Why Working Harder Stopped Moving the Needle45 / 100
The real reason I don't buy from most brands (& the incredibly simple solution)
The marketing mistake that costs more than your ad spend
The four things your best customer checks before she'll pay full price