The Bacon Podcast with Brian Basilico · 2024-12-19 · 11 min
We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies' engagement with clients and prospects. In this new paradigm, marketers face the challenge of capturing and retaining the scarce attention of decision-makers amidst an overwhelming flood of information. The main difference between the email inbox and the postal inbox is often looked at as cost. It can cost pennies to send to either. Email costs a fraction of a cent to send, while it costs 50¢ to 70¢ to send a postcard. Email tends to have a 20-40% deliverability. But, if you have the correct mailing address for somebody's postal box, you have a 90% or greater deliverability, which is 2-4 times more successful than email. We are seeing an increase in companies scrubbing their client data.
Episode 1000 - You’ve Got To Know When…33 / 100Episode 999 - What’s the Deal with 2025?Episode 998 - The Mysteries of LinkedIn?Episode 996 - Reach Out… Reach Out and Touch SomeoneEpisode 995 - Let’s Do The Time Warp Again