The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
#5960The Bacon Podcast with Brian Basilico33.0 / 100Get badge
← The Index
The Bacon Podcast with Brian Basilico artwork
MarketingNEW this period

The Bacon Podcast with Brian Basilico

Hosted by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

★5.0on Apple Podcasts · 45 recent reviews

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

300 episodes · publishes weekly · latest 2025-01-08 · ~12 min/episode

Rank

#5960

Substance

33.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#958 of 991

Best B2B Marketing Podcasts →

Across the index

#5960 of 6181

Substance

Top 96%

outscores 4% of the index

Why it scores where it does

The Bacon Podcast with Brian Basilico ranks #5960 on The B2B Podcast Index with a substance score of 33.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of real numbers exist - listener counts, new-podcast figures, and download totals - but they are used solely to narrate the host's own decline rather than to provide replicable evidence or benchmarks a B2B operator could act on.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

7.0 / 20

This is a farewell monologue with almost zero actionable insight for a B2B operator. The 'business is an entity that spends a dollar and makes three' framing is trivially simplified, and the bulk of the episode is personal reflection, not transferable knowledge.

“a business is an entity that spends a dollar and makes three”

“When you stop learning, you stop earning”

Originality

6.0 / 20

The episode leans entirely on the most recycled possible cultural references - Kenny Rogers lyrics, an Ecclesiastes paraphrase, and a worn 'yesterday is history, tomorrow is a mystery' aphorism - with no contrarian or first-principles thinking anywhere in the transcript.

“you've got to know when to hold them, Know when to fold them, Know when to walk away”

“To everything, turn, turn, turn. There is a season, turn, turn, turn”

Guest Caliber

5.0 / 20

This is a solo farewell monologue with no guests whatsoever; the host references famous podcasters like Joe Rogan and Kara Swisher only as external benchmarks, not as participants. There is no practitioner insight from any guest.

“Now you have people like Joe Rogan who makes around per episode”

“My Favorite, Pivot with Kara Swisher and Scott Galloway, have around 400,000 monthly or 50,000 listeners per episode”

Specificity & Evidence

9.0 / 20

A handful of real numbers exist - listener counts, new-podcast figures, and download totals - but they are used solely to narrate the host's own decline rather than to provide replicable evidence or benchmarks a B2B operator could act on.

“184,000 new podcasts were started in 2024. As of June, there were 460,000 active podcasts on Apple podcasts”

“in September 2024, there was over 1,600 listeners. Then, in November 2024, 10 years into the journey, it dipped to only 136”

Conversational Craft

6.0 / 20

There is no conversation, no interviewer, no questions, and no follow-ups - this is a single-voice retirement speech. The 'craft' on display is limited to stringing together clichés and pop-culture quotes in a scripted monologue.

“So what's a podcast? A podcast started out as an internet radio station without the need for a broadcast partner”

“don't panic. Pivot.”

Standout episodes

  • Episode 1000 - You’ve Got To Know When…

    2025-01-08

    33

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Episode 1000 - You’ve Got To Know When…

    2025-01-08 · 13 min

    33 / 100

What listeners say on Apple Podcasts

★★★★★
Brian & His Podcast Is the Best!
I've been on Brian's show 4 times. Brian is the consumate businessman and brilliant host. Super funny and witty. Subscribe to his show - you'll learn a bunch!

- CHRIS VOSS

★★★★★
Great info, concise package
Loving this podcast! It provides such valuable tidbits in easy to digest episodes.

- JulieVPM

Frequently asked

What is The Bacon Podcast with Brian Basilico's substance score?
The Bacon Podcast with Brian Basilico scores 33.0 out of 100 for substance and ranks #5960 on The B2B Podcast Index. That puts it ahead of 4% of the B2B podcasts we rank and #958 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Bacon Podcast with Brian Basilico worth listening to?
The Bacon Podcast with Brian Basilico is ranked on The B2B Podcast Index with a substance score of 33.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Bacon Podcast with Brian Basilico?
The Bacon Podcast with Brian Basilico is hosted by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com.
How often does The Bacon Podcast with Brian Basilico publish?
The Bacon Podcast with Brian Basilico publishes weekly, has 300 episodes, released its most recent episode on 2025-01-08.
Which The Bacon Podcast with Brian Basilico episode should I start with?
Our highest-scoring recent episode is "Episode 1000 - You’ve Got To Know When…" (33/100) - a good place to start.

Show off your #958 rank in Marketing

Add this badge to your site - it links back here and updates automatically as you rank.

Ranked #958 on The B2B Podcast Index
Embed code
<a href="https://index.fame.so/show/the-bacon-podcast-with-brian-basilico-cure-your-sales-marketing-with-ideas-that-make-it-sizzle" target="_blank" rel="noopener">
  <img src="https://index.fame.so/badge/the-bacon-podcast-with-brian-basilico-cure-your-sales-marketing-with-ideas-that-make-it-sizzle/badge.svg" alt="Ranked #958 on The B2B Podcast Index" width="360" height="136" />
</a>
Markdown & other formats →

Track The Bacon Podcast with Brian Basilico's rank

Get an email whenever this show moves up or down the Index. Monthly at most, no spam.

Listen / subscribe:WebsiteRSS

Topics this show covers

The themes that come up most across this show's episodes.

Personal brandingAI in marketingOrganic marketingAttention economyJoe RoganThe Bacon Podcastpodcast monetization and ROIrelationship marketingPivot podcast (Kara Swisher and Scott Galloway)podcasting oversaturation (460,000 active podcasts)

More Marketing podcasts

See all →
  • Lenny's Podcast

    Lenny Rachitsky

    88.8
  • Marketing Analytics with Fexingo

    Fexingo

    86.6
  • Humans of Martech

    Phil Gamache

    83.8
  • CXO Spotlight

    Flywheelr

    82.0
  • Brandformance

    Pranav Piyush

    80.0
  • Revenue Science

    Rich M. Smith Growth Studio

    78.2

Similar shows

Podcasts that dig into the same topics.

  • Create Online Business Success!

    48.6
  • Brand Confidence for Creatives

    Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader

    44.8
  • Best of LinkedIn: Strategic B2B Marketing

    Thomas Allgeyer, Frenus GmbH

    71.0
  • Demand Geniuses: Revenue-Driven B2B Marketing

    Tom Rudnai

    70.4
  • Market Mentors

    Matt Dodgson

    67.4
  • Funnel Reboot

    Glenn Schmelzle