Hosted by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
300 episodes · publishes weekly · latest 2025-01-08 · ~12 min/episode
Rank
#5961
Substance
33.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5961 of 6182
Substance
Top 96%
outscores 4% of the index
The Bacon Podcast with Brian Basilico ranks #5961 on The B2B Podcast Index with a substance score of 33.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of real numbers exist - listener counts, new-podcast figures, and download totals - but they are used solely to narrate the host's own decline rather than to provide replicable evidence or benchmarks a B2B operator could act on.
Averaged across 1 recently scored episode, with cited evidence.
This is a farewell monologue with almost zero actionable insight for a B2B operator. The 'business is an entity that spends a dollar and makes three' framing is trivially simplified, and the bulk of the episode is personal reflection, not transferable knowledge.
“a business is an entity that spends a dollar and makes three”
“When you stop learning, you stop earning”
The episode leans entirely on the most recycled possible cultural references - Kenny Rogers lyrics, an Ecclesiastes paraphrase, and a worn 'yesterday is history, tomorrow is a mystery' aphorism - with no contrarian or first-principles thinking anywhere in the transcript.
“you've got to know when to hold them, Know when to fold them, Know when to walk away”
“To everything, turn, turn, turn. There is a season, turn, turn, turn”
This is a solo farewell monologue with no guests whatsoever; the host references famous podcasters like Joe Rogan and Kara Swisher only as external benchmarks, not as participants. There is no practitioner insight from any guest.
“Now you have people like Joe Rogan who makes around per episode”
“My Favorite, Pivot with Kara Swisher and Scott Galloway, have around 400,000 monthly or 50,000 listeners per episode”
A handful of real numbers exist - listener counts, new-podcast figures, and download totals - but they are used solely to narrate the host's own decline rather than to provide replicable evidence or benchmarks a B2B operator could act on.
“184,000 new podcasts were started in 2024. As of June, there were 460,000 active podcasts on Apple podcasts”
“in September 2024, there was over 1,600 listeners. Then, in November 2024, 10 years into the journey, it dipped to only 136”
There is no conversation, no interviewer, no questions, and no follow-ups - this is a single-voice retirement speech. The 'craft' on display is limited to stringing together clichés and pop-culture quotes in a scripted monologue.
“So what's a podcast? A podcast started out as an internet radio station without the need for a broadcast partner”
“don't panic. Pivot.”
2025-01-08
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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