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Index/Marketing/The Bacon Podcast with Brian Basilico
The Bacon Podcast with Brian Basilico artwork

Episode 996 - Reach Out… Reach Out and Touch Someone

The Bacon Podcast with Brian Basilico · 2024-12-12 · 10 min

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Episode notes

In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to

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