The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable

Episode notes

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules. What You’ll Learn: Why B2B social media can (and should) be funny, and how to make it work The shift from brand rigidness to brand personality and layered voice How to balance promotion, education, and entertainment in your content strategy Why viral success needs a custom definition for your brand and audience What most execs get wrong when judging social media content How to scale authenticity without scaling cringe Miruna Dragomir is the CMO at Planable, the content collaboration platform built for modern social media teams. She joined Planable as its first marketing hire when the company had only 50 customers and has since helped scale it to over 6,000. With prior experience at Oracle and Uber, Miruna brings a rare blend of enterprise discipline and startup scrappiness to her role.

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