Episode 342: The Art of Relationship Generation with Moaaz Nagori

Episode notes

Traditional lead generation is no longer enough - B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience , host Cory sits down with Moaaz Nagori , Head of Marketing at ConvergeX Connections , to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engagement beyond transactional networking. Moaaz shares best practices for hosting impactful events, measuring the ROI of relationship-building, and balancing short-term wins with long-term growth. His key insight? Only 1-3% of prospects are ready to buy at any time, but nurturing the remaining 97% can unlock major opportunities. Tune in to learn how to move beyond outdated lead-gen tactics and build a marketing strategy for sustainable success. If you’re keen on becoming an industry expert with nuanced insights, discover the full list of episodes at The B2B Revenue Executive Experience . If you enjoy the show, instructions to rate and review it are found here . GUEST: Moaaz Nagori , Head of Marketing at ConvergeX Connections

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