The B2B CMO Podcast with Jon Miller and Sydney Sloan · 2026-07-23 · 39 min
Chris Koehler is the Chief Marketing Officer of Twilio, the platform for conversations in the AI era. Chris has over 25 years of experience in leading marketing, sales, and product teams across companies like Adobe, Box, and E-Trade. Lately, he's been chasing a question Jon Miller happens to care a lot about: what happens to discovery, to personalization, and to the CMO's mandate itself in the age of AI. Chris joins Jon to discuss his four-pillar framework for strategic marketing, how his marketing team is approaching the seismic shift from SEO to AEO, and why the future of GTM belongs to teams bold enough to reimagine their workflows entirely, not just optimize them. Episode Takeaways Eliminate marketing jargon such as MQLs, SQLs, or marketing-qualified pipeline from executive and board communications. Focus on speaking in terms of revenue, profitability, and growth coverage. CMOs should translate all reporting to C-suite language and save marketing metrics for internal scorecards, where they belong. CMOs need to own the revenue number alongside the CRO. If sales misses the revenue target, that's marketing’s fault too.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Guy Rubin - 2026 GTM BenchmarksCloud Radio · on SaaS95 / 100
183: Why Trusted Data is the New AI Moat (w/ Rick Kranz @ AI Marketing Automation Lab)Move The Needle · on B2B91 / 100
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78The Transaction · on SaaS88 / 100
Beyond AI Theater: How a Real AI Product Team Looks Now | Eric Anderson, SVP Product (Datasite)LaunchPod · on SaaS85 / 100
How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
Pipeline Gives Permission to Invest Big on Brand with Jennifer Johnson74 / 100
How to Embed AI into Your Marketing Team with Wendy White72 / 100
The 5 New Imperatives for B2B CMOs with Jon Miller & Sydney Sloan66 / 100
Reframing Marketing ROI to Return on Objectives with Karl Van den Bergh75 / 100
Nerding Out on the Neuroscience Behind Buying Decisions with Bryan Law88 / 100