Personal Branding Secrets Every CEO Needs to Hear with Jen Dalton, Founder and CEO of BrandMirror
The B2B BRAND180 Podcast with Linda Fanaras · 2026-02-16 · 18 min
Episode notes
In this episode of the B2B Brand180 Podcast, Linda sits down with Jen Dalton, founder and CEO of BrandMirror, to unpack how personal and executive branding directly impact credibility, growth, and revenue at every stage of a company’s lifecycle. The conversation explores why leaders often underutilize their personal brand, how to decide when to lead with the executive brand versus the company brand, and what it really takes to build visibility, trust, and authority over time—without chasing trends or burning out. 01:26 The Three Biggest Branding Mistakes CEOs Make 02:17 Personal Brand vs. Company Brand at Different Growth Stages 05:16 How Long It Really Takes to Build a Credible Personal Brand 06:12 Using LinkedIn to Track Visibility, Perception, and Momentum 09:18 Simple Exercises to Define Your Executive Brand 12:25 How Leadership Visibility Accelerates Deals, Talent, and Trust 15:56 Rapid Fire Questions: Myths, Platforms, Trust Killers, Ownership Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success