The B2B BRAND180 Podcast with Linda Fanaras · 2024-08-28 · 23 min
In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market. Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and shifting focus from technology to creating exceptional customer experiences. Tune in to learn actionable strategies to elevate your B2B commerce initiatives. 02:38 Understanding the Fit for Commerce Framework 06:39 Key Challenges in B2B Digital Transformation 07:27 Adoption Planning and Sales Team Integration 10:51 Customer Experience and Technology Selection For more information: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success
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