Startup Stories with Fexingo · 2026-07-30 · 9 min
In this episode of Startup Stories, Lucas and Luna explore how Shopify grew from a snowboard shop's side project to a multi-billion dollar platform powering millions of merchants. They trace founder Tobias Lütke's decision to build his own e-commerce software, the pivotal launch of the Shopify App Store, and how the company navigated the tension between enabling entrepreneurs and competing with Amazon. A deep dive into platform strategy, product-led growth, and the economics of online retail. #Shopify #TobiasLütke #ECommerce #StartupStories #PlatformStrategy #ProductLedGrowth #Business #Entrepreneurship #Bootstrapping #VentureCapital #IPO #AppStore #Ecosystem #AmazonCompetition #RetailTech #FexingoBusiness #BusinessPodcast #TobiasLutke Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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