Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand Consulting
The B2B BRAND180 Podcast with Linda Fanaras · 2023-09-15 · 29 min
Episode notes
In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Dive into the intricacies of upstream marketing and uncover how it helps drive conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's presence and impact. Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency . Learn more about Tim Koelzer and Kristin Kurth's book Upstream Marketing . You can follow Linda at: and Millennium Agency at . Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success