The Art of Marketing Operations · 2023-09-12 · 28 min
Accounting and marketing have a lot in common. The most important thing - they’re both about process. Justin Noznesky , Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned, translatable experience and the value of diverse perspectives that can be utilized across marketing in all industries. Join us as we discuss: How unexpected career backgrounds can bring fresh perspectives to marketing operations Navigating highly regulated industries successfully by collaborating with cross-functional teams The pronounced importance of a physical and digital integrated marketing approach in healthcare.
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