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Index/Marketing/The App Marketing Show
The App Marketing Show artwork

The App Marketing Show - Episode 2- Trailer

The App Marketing Show · 2024-03-26 · 0 min

0:00--:--

Key moments - from our scoring

Substance score

14 / 100

Five dimensions, 20 points each

Insight Density0 / 20
Originality0 / 20
Guest Caliber12 / 20
Specificity & Evidence2 / 20
Conversational Craft0 / 20

This is a trailer episode introducing the upcoming segment of The App Marketing Show. Leo Riveto, capital manager of Appnext's Brazilian office, previews an interview with Nathano, who serves as Marketing Director at Loki, a Brazilian unicorn startup. Nathano brings extensive experience from high-growth companies including Uber and Spotify, positioning him to discuss practical approaches to user acquisition, retention, and growth scaling. The episode promises insights from someone who has navigated growth challenges at multiple successful platforms, making it relevant for app marketers and growth leaders looking to understand how to build sustainable user bases and optimize retention in competitive markets.

Key takeaways

  • →The upcoming episode features Nathano from Loki, a Brazilian unicorn with direct experience scaling user acquisition and retention at major platforms like Uber and Spotify.
  • →Listeners can expect discussion of user acquisition, retention, and growth strategies from someone who has worked across multiple high-growth companies.
  • →The session will provide insights specific to building and scaling apps in the Brazilian market and beyond.

In this episode

  1. 1Introduction to Episode Guest and Topics
  2. 2Guest Background and Experience
  3. 3Upcoming Discussion on User Acquisition, Retention, and Growth

Mentioned

Leo RivetoappnextNathanoLokiUberSpotifyCNA

Topics in this episode

UberSpotifyUser acquisitionAppNextretentiongrowth strategiesapp marketingapp growthbrasil appLoki

Questions this episode answers

Who is being featured in the next episode of The App Marketing Show?

Nathano, the Marketing Director from Loki, a Brazilian unicorn startup, who has worked at companies including Uber and Spotify.

What topics will be covered in the upcoming episode?

User acquisition, retention, growth strategies, and related app marketing topics based on Nathano's experience at high-growth companies.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

0 / 20

This is a trailer consisting entirely of a guest introduction with no substantive content, insights, or educational material whatsoever. Zero minutes of actual discussion means zero insight density.

in the next episode of the app marketing show we're going to be hosting Nathano, the marketing director from Loki

Originality

0 / 20

A trailer announcement contains no original thinking, frameworks, or arguments of any kind - it is purely a promotional preview with no intellectual content to evaluate.

Hope to see you guys connected with us in this session

Guest Caliber

12 / 20

The announced guest (Nathano from Loki, a Brazilian unicorn) has relevant background experience at Uber and Spotify, suggesting operational credibility, but this trailer provides no evidence of actual seniority or depth of accomplishment. Guest quality cannot be fully assessed from an announcement alone.

the marketing director from Loki, a Brazilian unicorn. He's here to talk about user acquisition, retention, growth, and much more. He has past experiences in companies like Uber, Spotify

Specificity & Evidence

2 / 20

The trailer names a guest and company but provides zero specific data, metrics, examples, or concrete evidence about anything discussed. It is pure promotion with no substantive detail.

Nathano, the marketing director from Loki
user acquisition, retention, growth, and much more

Conversational Craft

0 / 20

A trailer is not a conversation and contains no host questioning, follow-ups, or intellectual engagement. There is no craft to evaluate because no discussion occurs.

Hi, guys. This is Leo Riveto, the capital manager of the Brazilian office from appnext

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

brazilian2marketing2

Episode notes

Here is a sneak peek of our upcoming Podcast episode from Brazil! Join us as we dive into the world of app marketing and growth strategies with Natano Mattos, Marketing Director at Loggi. From C&A Brasil to Spotify and Uber, Natano's journey is packed with insights. Stay tuned for valuable insights and the latest in the tech landscape!

Full transcript

0 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Hi, guys. This is Leo Riveto, the capital manager of the Brazilian office from appnext. I'm, uh, here to tell you that in the next episode of the app marketing show we're going to be hosting Nathano, the marketing director from Loki, a Brazilian unicorn. He's here to talk about user acquisition, retention, growth, and much more. He has past experiences in companies like Uber, Spotify, cna, and much more. Hope to see you guys connected with us in this session. See you there.

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More from The App Marketing Show

All episodes →
  • Mastering App Growth and Engagement in the eCommerce space - Episode 4 of The App Marketing Show by Appnext65 / 100
  • The App Marketing Show - Episode 4 - Trailer32 / 100
  • Unlocking Success: Strategies and Insights with Jatin Mittal of TapNation - Episode 3 of The App Marketing Show by Appnext55 / 100
  • The App Marketing Show - Episode 3 - Trailer30 / 100
  • Driving App Growth and User Engagement with Natano Mattos of Loggi75 / 100
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