The Aligned Business® Podcast with Kelsey Kerslake · 2023-10-25 · 30 min
Reach out to me on Instagram to chat about the episode or joining the Academy! Show notes: Kelsey's motivation to explore organic content marketing as a lead generation strategy. Transition from using paid ads to creating consistent content for lead generation. The impact of having more time and space in her business for marketing. The simplified business model allows for more focus on sales and marketing. The intention to lead by example and experiment with content marketing. Becoming addicted to creating and posting Reels on Instagram. The challenge of starting and building consistency with Reels. Embracing the mantra: "This is who I am now" to change her content creation habits. Breaking down the process of creating Reels into smaller steps. The importance of saving trending sounds and using them in Reels. The value of daily B-roll filming for content creation. Keeping a document with content ideas and client questions. Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility. The role of sales calls and the importance of nurturing potential clients. Kelsey's transparent view on the effectiveness of her Reels in driving sales.
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