
The AI Why with Liam Lawson · 2026-06-11 · 24 min
Everyone thinks the future of work means spending more time interacting with AI. Aaron Mitchell Finegold believes the opposite. As Head of Product Marketing at Adobe, Aaron sits at the intersection of enterprise AI, agentic workflows, brand intelligence and the future of how work gets done. In this conversation with Liam Lawson, he explains why most companies are approaching AI adoption incorrectly, what an agentic content supply chain actually looks like, and why trust, judgment and human relationships may become even more valuable in an AI-first world.