
The AI Why with Liam Lawson · 2026-06-18 · 27 min
Most people don't think of themselves as creative. Ian Wang thinks that's about to change. As VP & Head of Product for Adobe Express, Ian sits at the intersection of creativity, business strategy, product development, and AI. In this conversation with Liam Lawson, he explains why everyone is creative, how AI can help people communicate ideas more effectively, and why the future of creative work will be more conversational, accessible, and collaborative than ever before. Ian also shares Adobe's vision for a fully conversational creation experience, why enterprise AI requires more than just powerful models, and how Adobe is building tools that help millions of people move from idea to execution faster.